Digital
Being found when somebody searches.
Somebody in Harare is typing what you sell into Google right now. Either they find you or they find somebody else. SEO is the work of making sure it is you, and locally it is far more winnable than most business owners assume.
Why local SEO is worth more here
In a big market, ranking for a competitive term takes years and a budget. Here, the field is thin.
Most Zimbabwean businesses have no website at all, or one Google cannot properly read, or a Google Business Profile that was claimed once and never filled in.
That means the basics, done properly, get results that would be impossible in a crowded market. Not tricks. Just the fundamentals most of your competitors have not done.
What actually moves the needle
Your Google Business Profile
For a local business this is usually worth more than the website, and it is free. Done properly it means the right categories, complete and accurate details, real photographs, correct hours, and an address written character for character identically everywhere it appears, because inconsistency between your profile and your site quietly costs you ranking.
A site Google can actually read
Pages that render on the server rather than assembling themselves in the browser, one clear heading structure per page, proper titles and descriptions, structured data telling Google what kind of business you are, a sitemap, and clean URLs. Sites we build have all of this from day one. Sites we inherit usually need it added.
Speed
Google measures how fast your pages load for real users, and slow pages rank lower. On mobile connections here that penalty is larger than it is elsewhere, so speed is genuinely an SEO service and not just a nicety.
Pages that answer real questions
The most valuable page you can have is one that answers a question somebody is actually typing. How much it costs to build a house in Harare is a better page than a page called Services. This is where small businesses beat larger competitors, because it takes knowledge of your trade rather than a budget.
What we will not do
We will not promise you the first result on Google. Anybody who does is either guessing or describing paid ads, because nobody controls Google's ranking. We will not buy links or use anything that risks your site being penalised, because it works briefly and the recovery costs more than the gain. What we will do is tell you what is realistic for your business before you spend anything.
What the setup covers
- An audit: what is currently stopping you being found, in plain language
- Technical fixes: speed, structure, indexing, mobile
- Structured data and a sitemap
- Google Business Profile set up or repaired, categories, details, photographs
- Google Analytics and Search Console, configured so the numbers mean something
- Keyword and question research for your trade in your market
- Indexing verified, so you can see it has actually worked
What it costs
- SEO Setup One off. Not needed for a site we built, since ours ship with the technical work already done
- $120 one off
- SEO Ongoing Reporting, Google Business Profile management and small technical fixes. Or $12 a month. Included in the Business and Systems support plans
- $120 a year
Starting prices. Final quote after a free consultation.
30% deposit before work starts, 70% on completion. Files and access are released on payment in full.
How long it takes
Google Business Profile changes can show within days or weeks. Website ranking is slower, generally months rather than weeks, and it compounds. Any supplier who tells you otherwise is selling you something.
Common questions
Is SEO better than paying for ads?
Different jobs. Ads are immediate and they stop the moment you stop paying. SEO is slow, it accumulates, and the pages you build keep working. Most businesses here get the best return from doing the free fundamentals properly first, and only then considering ads.
Can you do SEO on my existing site?
Yes, within what the site allows. Some sites are built in a way that limits how far they can be optimised, and in that case we will tell you what the ceiling is before you spend money climbing to it.
Do I need the setup if you built my site?
No. Every site we build ships with the technical work already done, so you go straight onto ongoing SEO without paying the setup fee.
Start here
Tell us what you want to build
A house, a brand, a website, a system, or all of it. Send a message and we will map out the path from idea to reality.