Digital
Brand identity design in Harare.
A brand is not a logo. It is every place your business is seen: the sign above the door, the invoice, the WhatsApp display picture, the van, the website. A brand identity is the set of decisions that makes all of those look like one business instead of six.
Why the cheap logo costs more
You can get a logo for twenty dollars. Most Zimbabwean businesses have, at least once.
What you get is a picture. What you do not get is the thing that makes it usable: a version that works reversed out of a dark background, a version that survives being printed at the size of a business card, the exact colour codes so your signwriter and your printer produce the same red, typefaces that go with it, and a rule for what to do when somebody needs it on a shirt.
So the logo gets redrawn slightly differently by every person who touches it, and eighteen months later the sign, the flyer and the Facebook page are three different businesses. That is what the cheap logo actually costs, and it is paid in credibility rather than in dollars, which is why it is easy to miss.
What you get
Brand Essentials, $120
The complete minimum, and the right answer for most new businesses. A primary logo drawn properly and delivered as vector files that stay sharp from a favicon to a billboard, a secondary or stacked version for where the primary will not fit, an icon for social profiles, a colour palette with exact codes for screen and print, a heading and a body typeface licensed for commercial use, a short usage guide, and files in every format you will actually be asked for.
Brand Identity, $280
Everything above, plus the applied material: reusable social media templates, a designed company profile document, stationery covering letterhead, business card and email signature, and invoice and quotation layouts.
Full Brand System, from $550
For businesses where the brand has to work in physical space, which is frequently the case for our clients because we designed the space. Everything above, plus signage design inside and out, environmental graphics covering wayfinding, window graphics and vehicle livery, and a full brand guidelines document.
What it costs
- Brand Essentials Logo, palette, typography, usage guide, all file formats
- $120
- Brand Identity Essentials plus social templates, company profile, stationery
- $280
- Full Brand System Identity plus signage, environmental graphics, guidelines document
- from $550
Starting prices. Final quote after a free consultation.
30% deposit before work starts, 70% on completion. Files and access are released on payment in full.
How long it takes
First concepts in three to fifteen working days, depending on how much there is to design. Three revision rounds are included, and further revisions are quoted at a rate we agree before the work is done.
What we need from you
The brief is most of the job. These six answers are the brief.
- What the business does, in one plain sentence
- Who your customers are and, honestly, who they are not
- Any existing material, even material you dislike, especially material you dislike
- Two or three brands you admire, and why
- Where the logo has to appear: sign, vehicle, packaging, uniform, app
- Your registered business name, spelled exactly as you want it set
Common questions
How many revisions do I get?
Three rounds are included, which covers almost every project. Further revisions are quoted at a rate agreed in advance rather than billed as a surprise.
Do I own the logo?
Yes, fully, including the source files. Some studios keep the vector files and charge for them later. We hand over everything at the end of the project, because a brand you cannot get the files for is a brand you are renting.
Can you redraw a logo I already have?
Yes, and it is common. Often a business has a mark that is recognised and worth keeping but was drawn in the wrong software, exists only as a low resolution image, or has no usable versions. Redrawing it properly and building the identity around it keeps what your customers already recognise.
Start here
Tell us what you want to build
A house, a brand, a website, a system, or all of it. Send a message and we will map out the path from idea to reality.